Asked Questions

Is this an on-line web based platform?

No, our research is conducted via a 6ftx12ft touch interactive screen. All products and shelving are scaled to exact size and our software provides a virtual shopping experence same as in-store.

Are the results of virtual reliable?

Yes, virtual has gained wide acceptance as a way to conduct consumer market research accurately and affordably. Our capability and methodology provides the same results as physical research – validated in side by side research comparisons. Additional panelist/participant research demonstrated that our virtual testing did not introduce behavioral or attitudinal differences. Research results and market results are very consistent.

This must be expensive, right?

No, actualy there is a significant cost reduction versus physical shelf market research, AND a significant reduction in schedule. Please contact us and we would be happy to provide a free estimate on your next project. 

Is it a problem that I've never done virtual research?

No, not at all. We have experts to guide you through each step of the process. We will also  help you with gathering the visual assets, recruting panelists, and training your preferred  moderator to use our virtual tools. We are happy to offer a demonstration of our system at no extra charge and can even bring it to you with our mobile capability. Call today to schedule a "GoToMeeting" live demonstration.