Quantitative Eye Tracking

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Offering a unique window into the consumer's mind, eye tracking is a highly useful tool, recording precise eye position and movement using our specialized glasses. This provides where, when, and how long shoppers fixate on any given item/spot on the shelf, allowing analysis of how effective that shelf or package strategy is.

Eye tracking is ideal for identifying "best-in-class" shelf design, packaging design, and point of sale materials. It quantifies shelf shopability with viewing patterns, and "findability" that gets shopper attention and closure.

As a part of our eye tracking service we also provide accompanying heat maps as a powerful, easy to understand visual reference to showcase your test results.



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THE AVERAGE DECISION TIME FOR A SHOPPER AT THE SHELF

3 SECONDS

IS YOUR STRATEGY MAKING THE RIGHT IMPRESSION? 


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Contact us today to schedule a free consultation!