YOUR SUCCESS IS OUR SUCCESS
THE AVERAGE DECISION TIME FOR A SHOPPER AT THE SHELF

3 SECONDS

IS YOUR STRATEGY MAKING THE RIGHT IMPRESSION? 


Unparalleled Experience 
We didn’t just decide to leverage some industry standard research experience into a new approach. All of our founding partners participated in developing “the first” full scale virtual research product that truly reflected the reality that shoppers experience at the shelf. 

Benchmark Technology
​​Our 1.83 X 3.66 meter (6ft X 12ft) glass screen has touch capability so that shoppers can interact with the products independently. We use high resolution rear screen projection that renders perfect color, and image quality equivalent to the package a shopper would see on the shelf.

Validated Methodology
Our virtual research was developed to reflect the same results as physical research – tested in side by side comparisons. Additional panelist/participant research demonstrated that our virtual testing did not introduce behavioral or attitudinal differences. Research and market results are consistent.

Cost & Time Savings
There is significant cost reduction with virtual research as there is no need to purchase product or pay for costly store space. Virtual tests can also be conducted much faster and with shorter setup times than tradition market research and are much easier to test multiple concepts.
Data is recorded and available instantly.